What is Social Media Marketing?
Social Media
Social media has taken the world by storm over the past decade. *hear the wind blowing* Billions of people use it daily to connect, share, and consume content.
It has transformed the way we communicate, interact with others, and even do business. Social media marketing is when we use social media platforms to promote a product or service, increase brand awareness, engage with customers, and drive website traffic.
Let’s explore what social media marketing is and why it is important for yo’ businesses.
What is Social Media Marketing?
Social media marketing involves creating and sharing content on social media platforms to achieve business objectives.
This can include creating social media accounts, sharing content such as blog posts, images, videos, and infographics, and engaging with customers through comments, direct messages, and social media ads. Social media marketing can be done on a variety of platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. We recommend starting with Facebook and IG!
Why is Social Media Marketing Important for Businesses?
Social media marketing is important for businesses for several reasons:
Increases Brand Awareness. Social media provides a platform for businesses to showcase their brand to a large audience. It’s live-time engagement with your customers! Nothing beats it!
Builds Customer Relationships. Social media allows businesses to engage with their customers directly, answering their questions, responding to comments, and building relationships. This can help businesses to establish brand loyalty and increase customer retention rates. Customers loooove seeing behind-the-scenes and really getting to know the brands they’re purchasing from.
Drives Website Traffic. Social media can be used to drive website traffic through social media posts and ads. Pow! By sharing links to your website on social media, businesses can attract new customers and increase their online presence.
Improves Search Engine Rankings. Who doesn’t want that? Social media can help businesses improve their search engine rankings, because the interworkings of the world wide web are connected. Being active on social media and driving website traffic, pumps up your SEO rankings too! Which puts you on the favsies list for the all mighty Googs.
Cost-Effective Marketing. Psshhhhh. I think people forget how MUCH MOOLAH marketing costs the big-wig companies. Yes, we’re all at difference phases of our business journey, but hot dang…this is THE MOST accessible marketing since the beginning of time!
Social Media Marketing is Essential
If your business isn’t utilizing this modern-day powerhouse…yous gots to get on it!! It provides a platform for businesses to increase brand awareness, build customer relationships, drive website traffic, improve search engine rankings, and promote products or services in a cost-effective way. As social media continues to evolve, it is important for businesses to stay up-to-date with the latest trends and changes to ensure they are reaching their target audience effectively.
If this all sounds like mumbo-jumbo and you don’t want to think about it for another minute, hit that book-a-call button and we can chat and we’ll do it all for you. OR if you want to start social media marketing on your own, we’ve got a course coming just for you! Comment “Course!” and we’ll be in touch!